Hasbro x Kellogg´s
Concepts for Back to School promotion tying Hasbro brands with Kellogg's brands. A series of Hasbro mini-games concepts available in each pack across Frosties, CocoPops and Froot Loops.
Brand collaboration Hasbro x Kellogg's for super markets in South East Asia to market Back to School experiences for Frosties, Froot Loops and Coco Pops. Cross-over experiences showcasing how Hasbro brands such as My Little Pony, Transformers and Nerf can integrate with multiple brands.
Scope
Product Design
Client
Hasbro
Hasbro mini-games concepts available in each pack across Frosties, Froot Loops and Coco Pops encouraging adventure, energy and surprise. Gifts with purchase that work well on their own and also interact with each other
Say it all with your eyes!
Say it all with your eyes!
Autobot vs. Decepticons theme box covers highlighting Coco Pops shields as well as tying in blue and red colors for Optimus Prime with yellow's Bumblebee. Gift with purchases include AR on cards inside box which make Autobots come to life on mobile devices.
Adventure and treasure are all repackaged into Froot Loops to promote friendship. Gift with purchase include friendship bracelets, comic strip coloring sheets, baking recipes, and stationery sets. Special edition cross-over boxes produced such as Pinkie Pie Strawberry Krispies, Unicorn Froot Loops and Friendship is Magical.
