Atower PR
Word Stylist, Connector and Brand Builder.
ATOWER PR is an award-winning communications, marketing, talent recruitment and public relations agency with more than 15 years of experience cultivating industry relationships, generating creative campaigns, forging new business development, and facilitating design thinking to find innovative solutions.
Scope
Visual Identity
Client
Atower PR
The creative challenge was to rethink and design a new set of visual icons that best reflected the agency including logo, typography and color palette. The new design reflects the curiosity, playfulness, unicorns and rainbows of the agency while mainting a professional and creative mindset to help clients level up their PR and content strategy
Introduce your brand
Color Palette reflects the multifaceted approach the agency provides its clients, priding itself in PR through a marketing and journalist’s lens in order to create campaigns that follow the PESO model (Paid, Earned, Shared, Owned).
PR is not boring or rigid! There is never only one way to do things, and ATOWER PR loves to experiment, learn and try new things. The new visual identity is meant to be playful, vibrant, curious, tenacious, fluid, approachable and friendly.
