Asia miles
Celebrating Asia Miles 20 Years of Life Rewarded.
Asia Miles is a rewards plan, loyalty and frequent-flyer program launched by Cathay Pacific in which members can earn miles that can be used to redeem a huge range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.
Scope
Motion Media
Client
Asia Miles
Asia Miles 20th anniversary kicked of with an outdoor media campaign in strategic locations around Hong Kong as well as exclusive activities and gift experiences for members during Asia Miles 20th Anniversary Chill Out Weekend.
Take every minute of your life to explore the world around!
20th Anniversary Theme #happymomentseverywehere Life is more enriched when members live a Life Rewarded.
